IntroFlow
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Referral revenue calculator

What could a more active referral programme be worth?

Estimate the additional customers and first-year revenue a properly activated referral programme could create.

Include customers, partners and professional contacts who know your work well enough to make a credible recommendation.

Who to include
Include
  • Current customers
  • Recent successful customers
  • Trusted partners
  • Suppliers
  • Professional contacts
  • Relevant former customers
Do not include
  • All social followers
  • The full newsletter database
  • Cold leads
  • Every CRM contact
  • People who do not know the business well
£

Use the revenue normally collected from one new customer during their first 12 months.

Do not include your full CRM, newsletter list or social audience.

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Illustrative estimate only. Results depend on who is invited, how actively the programme is run, referral relevance, the business's sales process and revenue actually collected. Final reward and IntroFlow fee terms are agreed separately.

The strongest programmes invite the right people, ask at relevant moments and make referring easy.

Frequently asked

Questions, answered

How is the estimate calculated?
From a cautious referral funnel: relevant people, people reached, active referrers, referrals, qualified opportunities, additional customers and first-year collected revenue.
Who should I count as relevant people?
Customers, partners and professional contacts who know your work well enough to make a credible recommendation. Do not include your full CRM, newsletter list or social audience.
What is first-year customer value?
The revenue normally collected from one new customer during their first 12 months, including qualifying invoices, transactions, bookings or subscription payments.
How does programme activity change the result?
Light, Regular and Embedded reflect how actively you run the programme and adjust how many relevant people are reached and make a referral.
Are the results guaranteed?
No. These are illustrative estimates. Actual results depend on who is invited, how actively the programme is run and revenue actually collected.
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