Referral revenue calculator
Estimate your referral revenue potential.
Adjust the three inputs in the calculator below to estimate the qualifying revenue and rewards your referral programme could generate.
Estimated qualifying referred revenue
£132,000
Qualifying revenue created by referrals.
9–24 successfully referred customers
Where the revenue goes
Qualifying referred revenue£132,000
Less referrer rewards−£9,240
Less IntroFlow fee−£3,960
Retained by your business£118,800
250 potential referrers 60 active referrers 60–120 referrals 9–24 successfully referred customers
Customers, partners, professional contacts, and selected creators who already know or trust your business.
Under 100
100–250
250–500
500+
The estimated qualifying revenue generated by one successfully referred customer.
Wellness£500 per booking
Stays£1,200 per booking
Premium products£2,500 per purchase
Agency or consultancy£8,000 first-year revenue
Property / interiors£15,000 first-year revenue
Active: regular invitations and a visible, well-promoted offer.
How this estimate is calculated
This estimate uses illustrative planning assumptions about how many invited people become active referrers, how many referrals they make, and how many of those referrals become paying customers.
- Depending on referral activity, 20% (light), 24% (active) or 28% (promoted) of potential referrers become active referrers.
- Each active referrer generates 1–2 referrals.
- Referrals convert to successfully referred customers at 15–20%.
- Rewards assume a 7% referrer reward and a 3% IntroFlow fee on qualifying collected revenue.
- Revenue, rewards and fees shown use the midpoint of the estimated customer range.
These are illustrative planning assumptions, not IntroFlow performance benchmarks, and not a guarantee of results.
Common questions
Is this a guaranteed result?
No. The calculator applies illustrative planning assumptions. Actual results depend on your referral offer, the people you invite, and how actively you promote it.
What counts as a potential referrer?
A customer, partner, professional contact or selected creator who already knows and trusts your business. They become an active referrer once they accept your invitation and referral terms.
How are rewards and fees calculated?
The business sets the referrer reward. IntroFlow’s fee is separate and applies only when qualifying referred revenue has been collected.
How accurate is this estimate?
It’s an illustrative estimate built on planning assumptions, not IntroFlow performance data. Actual results vary by your offer, the people you invite and how actively you promote it.
Does this work for any type of business?
It works best for businesses where a referral can create meaningful revenue, whether through a booking, purchase or first-year engagement.